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The Big Shift: Where is digital taking the M&E industry?

It’s a rainy afternoon in Delhi and 48-year-old homemaker Sunita is looking for recipes for fritters on YouTube on a smartphone she was recently gifted by her husband. She has made fritters a thousand times in her life and she knows the recipe to it by heart.

MAM Marketing MAM
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News consumption declines from the highs of lockdown weeks

News consumption has been declining in the past few weeks from the highs of the COVID2019 weeks according to the BARC-Nielsen Reports. Broadcast Audience Research Council of India (BARC) and information.

Television TV Channels Viewership
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Kannada news channels clocked 10% hike in ad revenues during Covid2019 period

While most of the markets witnessed a slump in ad revenues across genres on television, Kannada news market was surprisingly on an upward spree during the past three months.

Television TV Channels News Broadcasting
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Advertising volume grows by 16 per cent in last two weeks

MUMBAI: Advertising volume grew during the last two weeks by 16 per cent, according to a ninth edition of a joint report by Broadcast Audience Research Council (BARC) India and Nielsen on crisis consumption. The report also states that the ad volume has, however, fallen by 23 per cent in the...

Television TV Channels Viewership
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News ratings on the decline as lockdown eases

News is event-driven. Events drive up viewership of news channels. Elections, disasters, pandemics send news channels into a frenzy.  Coverage, debates, breaking news …., the rapid staccato oratory, hyperbole, events dissected from different angles often leaving messy dregs of the matter.

Television TV Channels News Broadcasting

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