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OMD India onboards Charul Tomar as its new head of strategy

The Indian division of global media agency network, OMD has appointed Charul Tomar as its new head of strategy.

MAM Media and Advertising People
Only 26% of global marketers are confident in their audience data: Nielsen study

The digital dominance in marketing dollars notwithstanding, with continued digital fragmentation, marketers report data accuracy, measurement, and ROI as paramount concerns. While 69 per cent of marketers believe first-party data is essential for their strategies and campaigns.

MAM Marketing MAM
Content discovery is overwhelming nearly half of American audiences: Nielsen report

Mumbai: A nearly 20 per cent increase in unique programme titles over the past three years has almost half of the American audiences (46 per cent) feeling overwhelmed by the growing number of services and platforms that makes it more difficult to find the content they’re looking for, revealed...

iWorld Over The Top Services
YouTube announces free TV shows and films for US viewers

Mumbai: Google-owned YouTube has announced that popular television shows and films from major studios will be available in the US for free, with ads, using smart televisions, mobile devices or web browsers. The video platform has over 1,500 films from Disney Media & Entertainment Distribution,...

iWorld Social Media
Nielsen, Experian expand agreement to enhance identity demographics

Mumbai: Nielsen and Experian have announced an expanded strategic initiative to enhance identity data in the United States for digital measurement of the open web. Experian marketing data assets will enhance the Nielsen Identity System by providing persistent IDs for open web measurement,...

iWorld Over The Top Services