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Megacities see reach, ATS growth in COVID-19 week 5

MUMBAI: Megacities like Mumbai, Chennai and Bangalore have grown during week 5 of COVID-19 driven by both reach and ATS, as per latest data from BARC and Nielsen. ATS for Mumbai has grown the most by 1 hour 42 minutes (39 per cent growth).  Follow Tellychakkar for the consumer facing news &...

Television TV Channels Viewership
Despite re-runs, sports broadcasters continue winning streak in week 14 of BARC

MUMBAI: With no live sports across the globe, sports broadcasters have been trying alternatives to keep sports enthusiasts engaged by showing the re-runs of archived historic matches of cricket, wrestling, kabbadi and football. This, indeed, has helped sports channels to gain traction, as per the...

Television TV Channels Sports
Television viewership peters down slightly in Week 14

BENGALURU: The first three weeks of Indian COVID-19 lockdown have expanded television viewership in India to an extent that was probably never imagined earlier. As many average Indian citizens, bound by the lockdown within the confines of their homes, sought to comfort their minds with news of what...

Television TV Channels Viewership
GEC non-primetime viewership gets 32% boost due to COVID-19 lockdown

MUMBAI: In the second week of COVID-19 pandemic period, GECs witnessed 32 per cent growth in non-primetime viewership while it witnessed negative growth in the primetime slot. The overall growth of viewership in non-primetime slots surged by more than 70 per cent in India. The Hindi speaking market...

Television TV Channels Viewership
TV consumption up by 37% in week 12 due to COVID-19 lockdown: BARC India & Nielsen

MUMBAI: As India went into a lockdown mode due to COVID-19, people have upped their TV viewing time, as per the latest information from Broadcast Audience Research Council of India (BARC) and Nielsen. Total TV consumption in week 12 grew by 37 per cent compared to the previous week.

Television TV Channels Viewership

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