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Nielsen to launch new commercial metrics to track individual ads on TV

Nielsen has announced that it will enhance its National television measurement by measuring viewing in a more precise manner, allowing for a future where audience estimates are based on individual ads rather than commercial minutes.

iWorld Over The Top Services
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Spotify pushes the cart on the omnishopper's retail journey

Mumbai: It’s never been a better time to be a shopper, given today's buy-anywhere retail environment. It's raining deals at stores, on social media, and inside in the comfort of the couch at your fingertips. Mobile commerce is expected to make up 83 per cent of all e-commerce sales by 2024, and 8...

MAM Marketing Brands
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OACT2021: Plugging the gap of measurability

The burgeoning of OTT content consumption in the past couple of years fuelled a proportional increase in the demand for third-party viewership data which, in turn, led to the proliferation of tools and technology available for digital measurement.

Television TV Channels Viewership
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ViacomCBS teams up with VideoAmp for TV Measurement after Nielsen loses accreditation

Media and entertainment major ViacomCBS on Tuesday announced its partnership with software and data platform, VideoAmp for TV measurement data, possibly leading the way for other networks as they explore alternative means of counting their audiences.

Television TV Channels Viewership
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Neilsen announces ‘Impressions-First Initiative’ for cross-platform measurement

Nielsen has announced that it will take the lead on an “Impressions First Initiative” to support an industry-wide move to impression-based buying and selling in local markets across the US. The move to impressions will occur in conjunction with the integration of broadband-only (BBO) homes into...

Television TV Channels Viewership

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