MUMBAI: Viacom18, the joint venture between Viacom and TV18, has posted a net loss of Rs 284 million for the quarter ended 30 September. This is compared to a net profit of Rs 140 million the company had posted in the corresponding quarter of the previous fiscal.

The loss was mainly triggered by a 29.33 per cent jump in the expenses, out of which Viacom18 more than double the spent on marketing and promotions.

Total expenses incurred by Viacom18 were at Rs 3.23 billion, as compared to Rs 2.50 billion in the year ago period. Out of this Rs 1.12 billion were spent on marketing, distribution and promotional expenses, as against Rs 480 million in the year ago. Production expenses remained same at Rs 1.83 billion with rest attributing to staff cost.

Meanwhile, the company saw a 15.85 per cent hike in revenue to Rs 3.15 billion, as against Rs 2.72 billion in the year-ago period. In the first quarter of FY?12, Viacom18 posted revenues of Rs 2.77 billion.

On the operating level, the company?s loss from the quarter stood at Rs 77 million, compared to an operating profit of Rs 220 million. However, from the TV business, the company reported operating profit of Rs 123 million, and the loss is from the film business (The Indian Film Company and Motion Pictures business) to the tune of Rs 200 million.

Viacom18 runs Hindi general entertainment channel Colors, youth entertainment channel MTV, kids channel Nick and English entertainment channel Vh1.

During the current quarter, Viacom18 charged one-time cost towards impairment of film rights amounting to Rs 1.39 billion to reflect the realisable value of the film library held by its subsidiary The Indian Film Company (TIFC). However, this is getting fully indemnified by Network18 Holdings Limited and hence there is no impact on the profit and loss account, the company clarified.