niche channels

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IBF, AAAI, ISA and TAM reach consensus on TV audience measurement

Advertisers, agencies and broadcasters have worked closely and diligently over the last couple of weeks with TAM and are pleased to jointly announce their agreement.

Television TV Channels News Broadcasting
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'Peak fragmentation affecting rev growth' : Zeel executive director revenue and niche channels Joy Chakraborthy

Indiantelevision.com‘s interview with Zee Entertainment Enterprises executive director revenue and niche channels Joy Chakraborthy

Television TV Channels GECs
THE GROUP M BUYING PHILOSOPHY

Group M Central Trading Group National Director Lakshmi Narasimhan is the most powerful buyer in the Indian media space. Known as a tough negotiator, Narasimhan reveals his buying philosophies which the Group M agencies utilise as a common pool.

MAM Marketing MAM
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UK audience want TV, radio content regulated

Audiences want television and radio content to be regulated, but they can imagine a future in which a 'multi-layered' approach to regulating channels might be possible. This was revealed in a joint research published by the Broadcasting Standards Commission (BSC), Independent Television Commission...

Television TV Channels News Broadcasting
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Niche Channels Through Fiscal Incentives

The Committee is of the view that it is possible to help the market process in the direction of development of niche channels. In this respect the Committee recommends the following

Television TV Channels News Broadcasting

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