new year


Latest News
AIR doubles transmission time for programmes in six languages

Stepping up its outreach to neighbours through airwaves, All India Radio (AIR) has decided to double its transmission time in six languages, starting 3 January.

iWorld Over The Top Services
Burger Kings introduces 'Sober Whopper' to curb hangover this new year

Mumbai: New year’s evening is often associated with indulgence followed by a whopper of a hangover the next morning. So this new year, Burger King India has introduced the #SoberWhopper, which has been specially curated for guests to enjoy the first-hand experience of 1 January. Conceptualised and...

MAM Media and Advertising Ad Campaigns
#Retrace2021: The long road to recovery for the travel sector

'Tis the Season! To be jolly and ring in the holidays. Except that it is not. Just when it seemed like life was returning to normal, the spread of the omicron variant has once again put a question mark over the travel plans.

Specials Year Enders
#Retrace2021: The emergence of new advertiser categories in sports genre

As LIVE sports returned to Television in full swing in 2021, several new categories of advertisers also dived in to make the most of the opportunity to establish a connect with consumers. From e-pharma, gaming, cryptocurrency to several new-age brands flocked the TV space with a marketing blitz.

Specials Year Enders
#Retrace2021: Decoding BBC Studios' giant OTT leap in India with Sameer Gogate

Sameer Gogate has been leading BBC Studios’ production business in India as general manager since 2019. In the last two years, he has played an instrumental role in steering the internationally renowned brand to its deserved status in India.

Specials Year Enders