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Sony Max will be premiering Bahubali - the heroic tale of two brothers.
Max2 was launched in 2014 with an aim to capture a chunk of the Rs 2,800- 3,000 crore market pie.
Starting 25 July, ‘Wow Weekend’ will play the music to the tune of the channels viewers’ mood.
The channel will air Shah Rukh Khan Film Festival from 22 to 28 March 2015.
E-commerce venture Amazon, which was an associate sponsor last year, has hopped on board as presenting sponsor for IPL 2015.
