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Lodestar UM wins Mattel’s media mandate

MUMBAI: Following a competitive pitch, IPG Mediabrands network agency Lodestar UM has won the media mandate of Mattel; the iconic toy maker that has created several children’s brands including Barbie, Hot Wheels, Fisher-Price and Thomas & Friends etc. The account will be handled out of the...

MAM Marketing MAM
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Anita Mookerjee joins Lodestar UM as head for South business

Media and marketing company, Lodestar UM has appointed Anita Devraj Mookerjee as the head for South India business.

MAM Media and Advertising People
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KYOORIUS CREATIVE AWARDS 2018 ANNOUNCES ITS MEDIA JURY

The entries for advertising, digital and media will be judged across 20 categories comprising 280 sub categories

Television TV Channels News Broadcasting
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IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
BMW extends UM mandate to India

MUMBAI: BMW India has appointed Lodestar UM as its strategic media partner. Effective 1 July, 2017, this mandate will include media investment and strategic planning in print, television, online, out of home (OOH) and radio.

MAM Media and Advertising Account

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