MUMBAI: For Danish Khan, the New Year has begun on a new note. Having spent years in marketing, he takes the jump to build content in Star Plus, the flagship Hind general entertainment channel (GEC) of Star India.

Khan has joined as programming head of Star Plus, a source in Star India told Indiantelevision.com. He will report to Star Plus GM Nachiket Pantvaidya.

He had resigned as marketing head at Sony Entertainment Television in early December where he played a key role in promoting big properties like Kaun Banega Crorepati (KBC), Indian Idol and Jhalak Dikhhla Jaa.

Khan moves into his new shoes at a time when the Hindi GEC space is becoming fiercely competitive and a close battle is being fought at the top. India?s cable TV networks are also transitioning from analogue to digital mode of delivery where viewers get to pay for the channels that they pick. In this changing scenario, the content game becomes all the more crucial for a broadcaster.

A sociology graduate with a postgraduate degree in management, Khan has more than 10 years experience in advertising and broadcasting industry.

He joined Multi Screen Media (then SET India) in 2002 and was part of the team at Max, a hybrid channel which had movies and cricket. Max at that time had bet big on cricket with the acquisition of ICC broadcast rights.

At Max, he was credited with being part of the team that successfully built the 2003 and 2007 ICC World Cup brand properties for the channel.

After a successful stint at Max, Khan moved within the organisation to Sony Entertainment Television in 2008 as senior vice-president and head of marketing.

MUMBAI: Ashish Golwalkar, who had quit Zee TV as non-fiction head in August this year, has joined Star Plus to head the non-fiction content of the channel.

Golwalkar has replaced Vaibhav Modi who had quit Star Plus in September this year. He will report to Star Plus general manager Nachiket Pantvaidya.

Golwalkar had a stint of 12 years at Zee TV before joining Star Plus.

He was credited for shows like Dance India Dance.

MUMBAI: Star Plus is launching a new show titled ‘Veera‘ that will narrate a story about a brother-sister bond.

Starting 29 October, the new show will air from Monday to Friday at 10.30 pm.

‘Veera‘ is replacing Star Plus‘ long-running show ‘Pratigya‘ which is going off-air this week. The new show will compete with the leader of the slot Sony Entertainment Television‘s (Set) Bade Achhe Lagte Hain, Zee TV‘s ‘Punarvivaha‘ and Colors‘ Parichay.

Star Plus GM Nachiket Pantvaidya said, "Veera is a story of complex human relationships narrated through a loving brother Ranvijay, who becomes a motherly-figure for his sister. ‘Veera‘ is a heartfelt story of a brother and sister bond that will give viewers hope and will highlight the importance of nurturing old bonds with their siblings. The relationship between siblings is unique and has a special place in our lives."

Produced by Beyond Dreams, the show is being directed by Waseem Sabeer.

According to the channel, Ranvijay and Veera‘s (lead characters) story is set to provide a ray of hope to all its viewers who often found themselves tangled in their complex daily life which is replete with strained relationships, rocky marriages, troubles family ties, routine pressures and hollow and materialistic existence.

‘Veera‘ will fill an important void that is created by existential battles to survive "extremely busy" and "stressful" lives. The show will sensitively reinstate one‘s faith in family ties that now suffer from monotonous and hectic lifestyles, the channel said.