N. Chandramouli

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Toilet, floor cleaner brands piggyback on the Swacch Bharat Mission

Ever since the government launched its ‘Swacch Bharat Mission’, brands have left no stone unturned to make hay while the sun shines.

MAM Marketing Brands
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M&E industry appreciate film, Digital India-focussed interim budget 2019

The government today announced the interim budget for 2019 in the parliament and has been gaining a lot of praise from the people for its pro-poor and pro-middle class approach.

Resources Legal and Policies
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Marketing in 2018: Led by revenues, ditched creativity

Long gone are the times when advertising and marketing industry in India was a small-scale business with just a few creative heads scratching their brains and churning out a minuscule number of campaigns. With the growing disposable income and aspiration to own premium goods and experience quality...

Specials Year Enders
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Marketers today don’t know their customers: TRA Research’s N Chandramouli

The recently launched India’s Most Attractive Brands 2018 report saw nearly 50 per cent (49 brands) Indian companies make it to the top 100. A bunch of attributes were listed that make brands attractive to Indian audiences but ‘calm’ wasn’t an easy one to spot.

MAM Marketing Brands
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Samsung Mobile leads in TRA'S Most Attractive Brands' list

India’s Most Attractive Brands Report 2018 (MAB 2018), in its fifth edition, has listed the country’s most attractive 1000 brands, based on TRA’s proprietary model of brand attractiveness. The study is an annual syndicated primary research conducted with 2500 consumer-influencers across 16 Indian...

MAM Marketing Brands

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