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Catalysts to bridge the gap between digital growth & traditional agencies: Syed Amjad Ali

NEW DELHI: The marketing world has been in a state of constant flux for the past few years. There are emerging trends and technologies popping up everywhere, every few days. Brands are looking forward to ever smarter ways to engage with consumers. And the consumers are moving on to newer platforms...

MAM Media and Advertising AD Agencies
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Syed Amjad Ali launches content & brand strategy platform Catalysts

NEW DELHI: One of the founding members and former president of Mullen Lowe Lintas, Syed Amjad Ali has announced the launch of his own start-up – Catalysts. The newfound agency will focus on content and brand strategy.  Ali had moved on from Mullen Lintas earlier this month, after spending more than...

MAM Media and Advertising AD Agencies
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Tata Tea focuses on West Bengal in regional marketing blitz

Tata Tea Gold has initiated a hyperlocal strategy to its marketing, shifting the needle from not just celebrating ‘India pride’ but to also evoking ‘regional pride’.

MAM Marketing Brands
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Mullen Lintas appoints Hari Krishnan as CEO, effective from Jan 2020

MUMBAI: Mullen Lintas  has announced the appointment of Hari Krishnan as the chief executive officer of the company. The appointment will be effective, January 2020. Krishnan moves from Lowe Lintas, where he was the president and spearheading the South operations of the agency. MullenLowe Lintas...

MAM Media and Advertising People
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This World Heart Day, Saffolalife encourages people to adopt a heart healthy lifestyle

MUMBAI: Saffolalife, a not-for-profit initiative by Marico Ltd, has always championed the cause of heart health with a vision to create a ‘Heart Healthy India’. This World Heart Day, Saffolalife has launched yet another impactful campaign, which aims to drive awareness on lifestyle behaviours and...

MAM Media and Advertising Ad Campaigns

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