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Tata Tea focuses on West Bengal in regional marketing blitz

Tata Tea Gold has initiated a hyperlocal strategy to its marketing, shifting the needle from not just celebrating ‘India pride’ but to also evoking ‘regional pride’.

MAM Marketing Brands
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Mullen Lintas appoints Hari Krishnan as CEO, effective from Jan 2020

MUMBAI: Mullen Lintas  has announced the appointment of Hari Krishnan as the chief executive officer of the company. The appointment will be effective, January 2020. Krishnan moves from Lowe Lintas, where he was the president and spearheading the South operations of the agency. MullenLowe Lintas...

MAM Media and Advertising People
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This World Heart Day, Saffolalife encourages people to adopt a heart healthy lifestyle

MUMBAI: Saffolalife, a not-for-profit initiative by Marico Ltd, has always championed the cause of heart health with a vision to create a ‘Heart Healthy India’. This World Heart Day, Saffolalife has launched yet another impactful campaign, which aims to drive awareness on lifestyle behaviours and...

MAM Media and Advertising Ad Campaigns
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Mullen Lintas bags creative mandate for Marico’s Saffola portfolio

MUMBAI: Mullen Lintas has acquired the creative mandate for Marico’s Saffola following a multi-agency pitch. A multi-disciplinary team in its Mumbai office will be handling the responsibilities.

MAM Media and Advertising Account
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HONOR announces new campaign - You Deserve Better; promises better for all

In an endeavor to enable consumers to have the best smartphone experience, HONOR, a global leading smartphone e-brand has today launched 360-degree campaign “You Deserve Better”.

MAM Marketing Brands

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