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Mondelez & Carat bring live #RealDosti campaign

MUMBAI: Mondelez India, part of Mondelez International, a leading global snacking powerhouse, partnered with Carat India to launch an innovative campaign to celebrate Friendship Day on 6 August. Titled “#RealDosti”, the campaign promoted Mondelez’s flagship brand Cadbury Dairy Milk amongst the...

MAM Media and Advertising Ad Campaigns
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How FB is helping brands to grow their biz in India

MUMBAI: Between dealing and refining its ad-targeting technology, coming clean about overestimating its video metrics to clients, failing to successfully launch Free Basics in India following ban by TRAI, its most recent tussle with Fake News, and, still doubling its revenues to USD 7.01 billion...

iWorld Social Media
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BARC week 36: Patanjali tops individually, HUL brands top in overall in ad insertions

BENGALURU: Personal care, confectionary, food and beverage, oral-care, automobile brands were among the top ten advertisers during BARC week 36 in terms of ad insertions. Though Patanjali Ayurved Limited brand Patanjali led in terms of the maximum number of ad insertions, six of Hindustan Unilever...

MAM Marketing Brands
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Facebook announces four solutions for mobile advertisers at Cannes Lions

MUMBAI: Yesterday at the Cannes Lions, Facebook announced four new solutions that make it easier for advertisers to share their messages across mobile platforms. With more than 1.5 billion people accessing Facebook from mobile devices and more than 1 billion people using Facebook on mobile everyday...

iWorld Social Media
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Star India appoints ex Mondelez director Narayan Sundararaman as Star Plus GM

Star India has yet appointed former Mondelez International director of process transformation Narayan Sundararaman as general manager of its flagship Hindi general entertainment channel Star Plus.

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