Mohit Joshi

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WhatsApp ads to test targeted marketing, user readiness and data security

Ever since Facebook acquired WhatsApp, people have been expecting the popular chatting app to move towards an ad-based model. Recently, a tweet from an attendee at the Facebook Marketing Summit Rotterdam confirmed that WhatsApp intends to launch ads soon in the status/stories section and will also...

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Exorbitant ad rates but brands not skipping ICC World Cup 2019

The battle of the biggest cricket teams from across the globe for the coveted ICC Cricket World Cup begins on 30 May and so does a clash of advertisers on various streaming platforms. This once-in-four-year event has a great strategic value for advertisers in India as for the people here. The added...

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Havas Media India appoints R Venkatasubramanian as national head of investments

Havas Media India has announced the appointment of R Venkatasubramanian as national head of investments.

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Havas Media wins integrated media duties of OYO

Havas Media has bagged the integrated media duties of OYO, South Asia’s largest hotel chain with presence across India, China, Malaysia and Nepal.

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Havas Media bags media duties of Bajaj Allianz Life Insurance

MUMBAI:  Havas Media, India has bagged the integrated media duties of Bajaj Allianz Life Insurance, one of the leading private players in the insurance sector in India. The agency also handles media duties of Bajaj Finserv, the financing arm of Bajaj Group.  The account size is estimated to be...

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