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GUEST COLUMN: Mobile marketing in the OTT landscape: Big opportunity for digital marketers

Mumbai: The rise in both viewership and engagement of over-the-top (OTT) has opened up a world of possibilities for marketers looking for new and better ways to reach their consumers sitting in the comfort of their homes. Recent reports estimate that the OTT segment will grow to approximately $...

iWorld Over The Top Services
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Batooni to bring in advertiser-led utopia: co-founder Jitendra Chaturvedi

Taking the charge to introduce an ‘advertiser-led utopia’, where not just brands and broadcasters but also consumers benefit from the communication, Jitendra Chaturvedi and Johnney Paul have launched an interesting advertising platform that pays the consumers for watching an ad. Called ‘Batooni’.

MAM Marketing Brands
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Marketers should think phone first, big screen second: McGarryBowen’s Gordon Bowen

McGarryBowen founder and global chairman Gordon Bowen feels that techno-centric India is in a favourable position for advertisers and marketer.

MAM Marketing MAM
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UC Ads lends a hand to individual content creators in India

Mobile marketing in India is no longer a side dish. It’s the entree.  Brands know today that they need to invest a good chunk of their marketing budget to mobile ads. Sensing the opportunities in the evolving market, Alibaba Mobile Business group’s UCWeb launched innovative mobile marketing...

iWorld e-commerce