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BBC World News survey reveals impact of mobile advertising on affluent consumers

BBC World News and have today released the results of a global study - the first of its kind - examining the usage of mobile devices by consumers around the world.

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Gartner Says Mobile Advertising Spending Will Reach $18 Billion in 2014

MUMBAI: Growth from 2015 to 2017 Will Be Fueled by Improved Market Conditions   Global mobile advertising spending is forecast to reach $18.0 billion in 2014, up from the estimated $13.1 billion in 2013, according to Gartner, Inc. The market is expected to grow to $41.9 billion by 2017. Gartner...

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Srinivasan K Swamy to lead Indian delegation at AdAsia 2013

MUMBAI: The Indian delegate will be represented by RK Swamy BBDO and president India Chapter of the International Advertising Association (IAA) Srinivsan K Swamy in the bi-annual advertising conference that maps the ascent of Asia’s vibrant market.

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