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Kolkata: SureWaves MediaTech, a Bangalore-based digital media-technology company, which tied up with local cable regionals like Manthan, Den, Incable, WWIL among few others and started operating in Kolkata about six months ago, is now looking forward to further growth in the region.
"Young successful media planners today are aware of the different dimensions one needs to look at when one is making a media plan. Whilst the readership survey is very crucial, a lot of them forget and seem to take the shortcut not taking into account circulation figures."
