media and entertainment
Report on Hindi News Viewership


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Asianet News’ digital business turns profitable

Asianet News Media and Entertainment, one of the leading players in the Indian media industry has closed the financial year 2021-22 EBITDA positive for its digital business. The group has a multi-media presence across the country in multiple languages via its digital platform (,...

Television TV Channels Viewership
Women account for 28% of the country's total app consumption, rural at 16.4%: Study

Mumbai: Indian women account for 28 per cent of the country's total app consumption, with rural users accounting for 16.4 per cent. Together they drive over 70 per cent of purchasing decisions. Their purchasing power is reflected in key categories of app usage including social media apps, which...

iWorld Over The Top Services
EPIC’s new philosophy- ‘Soch Se Aage’- keep the creators going

IN10 Media Network’s infotainment channel EPIC started its journey in 2014 with content focusing on Indian history, folklore, and mythology. And since then the channel has continued to recognize the opportunity for differentiated content and experimented with it.

Television TV Channels Viewership
Kumar Siddharath joins Madison Media to lead Mates

Madison Media on Wednesday announced the appointment of Kumar Siddharath to lead its entertainment unit Mates.  Mates now will be integrated within Madison Media and will focus on brand solutions including in-film associations, celebrity associations, and other ancillary services related to...

MAM Marketing MAM
Vistas Media Capital acquires majority stake in Paperboat Design Studios

Mumbai: Singapore-based media and entertainment-related investments company Vistas Media Capital (VMC) on Wednesday announced the acquisition of a majority stake in Paperboat Design Studios, an animation and design company based out of India, for an undisclosed amount. The studio, with more than...

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