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Arise inverters launches new TVC with a humour streak

NEW DELHI: Arise Invertors have come out with a new television commercial that attempts to bring humour even as it conveys the commercial message. Created by Percept/H for Apocalypso Films executive creative director Rajiv Agrawal, the TVC has been directed by Pradeep Sarkar and produced by Rachita...

Television TV Channels News Broadcasting
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Helios Media elevates Bala Iyengar as COO

MUMBAI: Helios Media, a specialty services company for the broadcast sector, recently completed two years in operations. And with the television industry undergoing critical developments with digitisation, regulations in inventory management, growth of niche genres and evolving dynamics of how...

MAM Media and Advertising Media Agencies
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Greenways Foods & Beverages signs Raveena Tandon for Notty

MUMBAI: Greenways Foods & Beverages (D) has announced its association with Raveena Tandon as the brand ambassador for Notty. Raveena Tandon will partner Chhota Bheem and Big J on all Notty related product and brand communication. “Raveena’s popularity and stardom is unparalleled. We are sure...

Television TV Channels GECs
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Srinivasan Swamy re-elected as IAA president

MUMBAI: R K Swamy BBDO chairman and managing director Srinivasan Swamy has been re-elected as president of India chapter of International Advertising Association (IAA). The announcement was made at the annual general meeting held on 25 September in Mumbai. Apart from this, Hungama Digital Media...

Television TV Channels News Broadcasting
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Will Kolkata go the Mumbai way?

KOLKATA: Digital marketing may have caught on in a big way in metros like Mumbai and Delhi but in Kolkata, it is struggling to play catch-up, largely due to skepticism around its success as a promotional strategy. This, despite the recent example of Bengali film Aborto garnering over 30,000...

MAM Marketing MAM

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