Mayank Bhatnagar

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Agencies, advertisers weigh in on BARC India filtering out outlier data

Recently, The Broadcast Audience Research Council India (BARC) announced that it is reverting to its earlier process of treatment of landing pages and filtering out outliers from the data as it released its week 23 ratings.

Television TV Channels Viewership
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Digital to play a bigger role for brands on counting day of Election 2019

The growth of the digital medium in India, in the past few years, has been a stellar one. Currently standing at 400 million active users, the country is the second largest consumer of the internet in the world. The falling data prices and access to cheaper smartphones have led to more and more...

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Carat hires Mayank Bhatnagar & Vinita Pachisia for Mondelez

Dentsu Aegis Network’s media agency Carat India has appointed Mayank Bhatnagar as the senior vice-president to lead the Mondelez business in India, and Vinita Pachisia as the vice-president who will look after buying for Mondelez.

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