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Matt Clark to deliver creative Keynote at ISE 2026
BARCELONA: Integrated Systems Europe has announced British artist Matt Clark, founder of United Visual Artists, as the Creative Keynote speaker for ISE 2026, bringing a dose of imagination, curiosity and creative clarity to the global AV gathering.
Best known for turning light, code and sound into living, breathing environments, Clark will take the stage on Tuesday 3 February from 15:30 to 16:15 in Room CC4.1. His keynote, titled Hidden Order, promises a rare peek behind the scenes of one of Barcelona’s most anticipated cultural spectacles.
At the heart of the session is Casa Batlló, Gaudí’s ever-enchanting landmark, which becomes both canvas and collaborator in Clark’s latest façade mapping. Commissioned by Casa Batlló and created with UVA, Hidden Order will light up the building on 31 January and 1 February, just days before ISE opens its doors.
Now in its fifth year, Casa Batlló’s annual mapping has grown into a much-loved public event, free for the city to enjoy. Clark’s contribution draws on Gaudí’s fascination with geometry and nature, pulling the building apart and stitching it back together through light, motion, sound and human movement. The result sits somewhere between abstraction and storytelling, where architecture seems to breathe and respond.
During his keynote, Clark will walk audiences through the full creative journey, from first sketches and research to prototyping, technical design and live delivery. He will show how limitations such as structure, scale and technology do not restrict creativity but shape it, turning constraints into catalysts.
The project does not stop at the façade. Hidden Order continues inside Casa Batlló as Beyond the Façade, a five-month exhibition opening on 31 January. Set within the building’s newly opened second-floor gallery, the installation invites visitors to step inside the creative process itself, reflecting on movement, time and the subtle dialogue between people and space.
Integrated Systems Events managing director Mike Blackman, said Clark’s work perfectly reflects the spirit of ISE 2026. “Matt’s ability to blend art, technology and human experience captures our theme, Push Beyond. This project challenges perceptions and encourages our industry to think more creatively about what is possible.”
Registration for ISE 2026 is now open. From bold ideas to unexpected inspiration, the event promises moments that surprise, provoke and perhaps even convert the casually curious into true believers.
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
