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WFA launches new guide on diversity, inclusion in marketing

MUMBAI: The World Federation of Advertisers (WFA) has published a new guide on diversity and inclusion in the marketing industry, providing brand marketers and their agencies with insights and actionable recommendations to improve performance in this critical area. The aim of the new report is to...

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Mastercard advocates contactless payments

MUMBAI: Mastercard’s commitment towards making transactions more convenient, safe and seamless through tap-and-go card payments has taken on new urgency and importance as the spread of COVID-19 highlights the imperative for “contact-free” environments and experiences as much as possible.

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Mastercard enables priceless experiences: Manasi Narasimhan

There are certain experiences that money cannot buy and Mastercard truly believes that. With a Mastercard credit card, consumers can book enticing offers and life experiences through the Priceless programme.

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Mastercard’s Raja Rajamannar named WFA President

WFA has announced a new leadership team and elected Mastercard’s Chief Marketing and Communications Officer, Raja Rajamannar, as its new President. He will serve a two-year term as WFA President, with the option to extend for a further two years.

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Mastercard drops name to rely on logo

Mastercard has announced the dropping of its name from the brand mark in select contexts. It has shared that the Mastercard Symbol, of interlocking red and yellow circles, will now stand on its own across cards. The mark will be accepted at all retail locations both in the physical and digital...

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