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74% of respondents will continue to make purchases via contactless mode: MasterCard report

NEW DELHI: As communities begin to slowly reopen, business owners and the consumers they serve are entering unknown territory, navigating the new normal, living with precautions. During these times, contactless and other forms of digital payments have emerged as the healthiest way of making...

MAM Media and Advertising Digital Agencies
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Brands and their digital-first avatars

We are the natives of a digital world. Most of the resources that were earlier physical for us have turned into pouches of kilobytes and megabytes; be it our photographs, watches, or music systems.

MAM Marketing Brands
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Brands mourn the loss of actor Irrfan Khan

NEW DELHI: Wednesday morning sent tremors of despair across the country as the news of the untimely demise of Bollywood actor Irrfan Khan broke out. The 53-year-old star, who had not only worked in some path-breaking Hindi films like Maqbool, Madari and Piku, but had also been a part of Oscar-...

MAM Media and Advertising People
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WFA launches new guide on diversity, inclusion in marketing

MUMBAI: The World Federation of Advertisers (WFA) has published a new guide on diversity and inclusion in the marketing industry, providing brand marketers and their agencies with insights and actionable recommendations to improve performance in this critical area. The aim of the new report is to...

MAM Marketing MAM
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Mastercard advocates contactless payments

MUMBAI: Mastercard’s commitment towards making transactions more convenient, safe and seamless through tap-and-go card payments has taken on new urgency and importance as the spread of COVID-19 highlights the imperative for “contact-free” environments and experiences as much as possible.

MAM Marketing MAM