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MUMBAI: In the marketing industry, digital era is not something being anticipated but a reality that has arrived and the way one interact with digital content is also changing rapidly especially through the advent of virtual reality (VR) and augmented reality(AR). The terms are often thrown in the...
It is indeed no more a conjecture that digital is on a growth path and despite it blooming to a large extent in 2015, it has a long way to go! Nevertheless, in the process of its bloom, digital media has pushed media-fragmentation to a new limit of ‘singlecasting,’ arguably completing media...
MUMBAI: Amitabh Bachchan completes yet another inning on television as his non-fiction show on Star Plus - Aaj Ki Raat Hai Zindagi comes to an end. Being a finite series, the show had a life of 13 episodes and will air its last episode on 10 January. A source close to the development informs ...
MUMBAI: If there’s one brand which has been predominant in the television show sponsorship space, it is Maruti Suzuki. With a war chest of approximately Rs 500 crore set aside only for television spends, it is no wonder that the automobile company has been seen as the sponsor for major shows across...
Recently, Maruti Suzuki launched a new premium segment hatchback Baleno to be manufactured exclusively in India for sale across 100 countries, including Japan.
