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Indian mobile gaming to become a $5bn+ industry by 2025: report

The gaming sector in India is growing faster than most media sub-sectors - including cinema and home entertainment, audio and more. The industry is currently generating $1.5 billion revenue and is expected to triple to $5 billion plus by 2025 on the back of the "mobile first" phenomenon, according...

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OnePlus partners with Croma for its OnePlus TV Category

Mumbai: Global technology brand OnePlus has announced a retail partnership with Croma for its range of OnePlus smart TVs which are now available for purchase across select Croma stores and on The extended partnership with Croma will enable OnePlus to further expand its offline reach and...

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Biscuit maker Parle Products sets foot in packaged wheat flour market

New Delhi: Known for its biscuits, snacks and confectioneries, Parle Products is now expanding its portfolio with the launch of ‘Parle G Chakki Atta’. The owner of famous biscuit brand Parle-G is tapping into the flour category with an aim to capture urban and rural markets with 100 per cent wheat...

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"Need of the hour"- industry hails ASCI's new guidelines

MUMBAI: Is the party over for influencer marketing in India? Or does it get bigger hereon? These are some of the questions playing in the minds of industry players and consumers as the Advertising regulatory body (ASCI) unveiled its long-overdue guidelines for influencer advertising, here on...

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Sonali Malaviya appointed as managing director Essence India

MUMBAI: Essence, a global data and measurement-driven media agency which is part of GroupM on Thursday announced the appointment of Sonali Malaviya as the agency’s managing director for India.

MAM Media and Advertising People