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The reality show has had a rub-off on brand Colors and also on shows aired before and after the one-hour show.
The Hindi GEC did the same last year, relatively successfully. Will the tack prove as remunerative this year, since Star Plus is treading the same path.
MUMBAI: One of the most watched soaps on Colors - Nautanki Films’ Madhubala - is using its popularity to draw attention to a serious social issue like forced abortions, the serial’s lead protagonist Madhubala (Dhrasti Dhami) is seen in a dilemma which many women in India can relate to.
Spuul, an online streaming service for Indian cinema and television shows has joined hands with IndiaCast, a Viacom18 and TV18 venture, to offer shows from Colors, MTV India and the ETV bouquet of channels to its subscribers.
MUMBAI: Telly Talk India, the brand new online channel, has its pulse on all the things that go on after the daily soap cameras stop rolling and reality TV gets real.
