LV Krishnan

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TAM woos subscribers with mobile app

The app will give weekly viewership data on various markets and genres as well as a record of data from the previous four weeks.

Television TV Channels Viewership
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TAM expanding peoplemeter size: Kantar’s Eric Salama

He did not detail to how much, nor did he say by when. But the announcement seems to have got industry confused.

Television TV Channels Viewership
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Rebranded Eikona locks its focus on neutral, one stop solution for Earned Media Management

A decade old now, Eikona, the neutral Public Relations Audit arm of TAM Media Research, is embarking on its next journey.

Television TV Channels Viewership
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TAM’s moment of truth

Will it move the court following the pleas clients, advertisers, and agencies are making to it? Or, will it just fade away into the sunset?

MAM Marketing MAM
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'You cannot build a sample on psychographics' : LV Krishnan - TAM India CEO

edia research agency Tam is in an expansion mode. Recently, it increased the number of peoplemeters from 4800 to 6917. And as direct-to-home (DTH) and conditional access system (Cas) took root, it also came out with the Elite Panel. The aim: to give broadCasters and media planners an idea of what...

Television TV Channels Viewership

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