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Ad film maker Film Farm to foray into feature films post TV success

Film Farm India, a leading ad-cum-entertainment film production house, is planning to foray into the feature film business after a successful foray into the television production. The firm is already working with top ad agencies including Lowe, JWT, O&M amongst others. The feature film will be...

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Executive reshuffle within Asia at Lowe

Lowe has undergone some executive reshuffling within the Asian network. Lowe Dubai MD Vikas Mehta, Lowe India senior VP T Krishna and Lowe India senior VP (business head) Sabyasachi Misra all have been given new portfolios to manage.

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Lowe wins full service account of UAE-based fuel management firm C&O

Lowe seems to be expanding it's category portfolio. The agency has managed to bag the creative account of C&O (Coal & Oil) - the fuel management company based out of the UAE - following a multi-agency pitch.

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Universality of ideas needs to be accompanied with sensitivity to local cultures: Lowe

In a world, where there are new big markets emerging like India and China, brands need to figure out how to communicate effectively to audiences in those countries keeping in mind local tastes while not compromising on universal themes..

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Interpublic Worldwide in talks to merge Bozell with Lowe

Interpublic group of company is in talks to merge its ailing agency Bozell with sibling Lowe & Partners Worldwide, which is poised to handpick staff and clients.

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