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Missed call from FB will accelerate digital engagement: Valerie R Wagoner

Indiantelevision.com speaks to ZipDial Founder and CEO Valerie R Wagoner to understand the success story behind her agency’s partnership with Facebook for its latest missed call ad inventory.

MAM Media and Advertising Digital Agencies
Missed call? It might be Facebook calling India

The social networking platform has announced the missed call ad format, and life-stage and deeper geo-targeting options for Indian advertisers as it tries to mop up more ad dollars from its second largest-user market.

iWorld Social Media
FoxyMoron to execute digital campaign for Maybelline

MUMBAI: Maybelline New York along with brand ambassador Alia Bhatt launched ‘Color Show’. FoxyMoron will launch the ‘Color Show’ across Maybelline’s digital platforms Facebook, Twitter, Instagram that will showcase a range of shades for every mood.

MAM Media and Advertising Digital Agencies
'The demand for an alternate to soaps and movies has never been felt more': Deepak Shourie - Discovery India manging director

This year a slew of channels are celebrating ten years of existence in India. One of them is Discovery. The channel has evolved in its programming with specific time bands and also by launching a new entrant last year - Discovery Travel and Living.

Television TV Channels People
The Weinstein Company in alliance with L'Oreal

The Weinstein Company has announced a multi-year marketing alliance with beauty brand L'Oreal Paris.

MAM Marketing MAM

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