• The NDTV mid-term poll 2012

    Submitted by ITV Production on Aug 24

    MUMBAI: NDTV brings you a massive opinion poll in a special show with Dr Prannoy Roy, every day LIVE at 9pm from Monday 27 August to Friday 31 August.

    The programme will gauge the voting intentions of the nation and seek views on political and social issues. Who each side should choose for prime minister, can Anna forever change how India fights corruption are some questions people of India have answered.

    Each day Dr Prannoy Roy, Dorab Sopariwala and a panel of experts will discuss voting patterns in 3-4 states, and predict seats for each, culminating in an All India forecast on Friday 31st. They will also look at 2-3 national issues including corruption, poverty and unemployment, as well as the best Congress and BJP leader and the Prime Minister?s performance.

    The daily programme will include the nation?s pulse on social issues. Where does India stand on arranged marriages and dowry, education for daughters and mobile vs TV? The NDTV Poll will wrap up with an exciting top 5 in categories that include national leaders, Prime Minister and Chief Minister choices, and on a lighter note, actors and actresses.

    NDTV commissioned Ipsos, a leading market research agency, to conduct fieldwork for this opinion poll from a sample size of almost 30,000, covering as many as 125 out of the 543 Lok Sabha seats in the 18 big states.

    The poll was carried out in 125 constituencies spread over 18 states (these account for over 20% of the 543 Lok Sabha seats). Each Lok Sabha constituency was selected using a statistical formula based on voting patterns of 2009 Lok Sabha Elections. In each Lok Sabha constituency, two to three assembly segments were selected at random where approximately 100 interviews were conducted in homes.

    For the voting intention question, the respondents were given a mock ballot paper on which the symbols of the parties were set out. They were asked to mark their preference on the ballot paper and then place the ballot paper in a mock ballot box.

    What IS the pulse of the nation? Find out every day at 9pm on NDTV 24x7 and NDTV India from Monday 27 August to Friday 31 August.

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  • Zee News once again enters Limca Book of Records

    Submitted by ITV Production on Apr 05

    Mumbai: The success of Zee News, the nation?s most trusted news channel, has once more been acknowledged by the Limca Book of Records 2011-12. After its environmental campaign ?My Earth My Duty? was listed, the channel will find mention for organizing and executing India?s largest voter awareness campaign ?Aapka Vote Aapki Taaqat?.

    Addressing the issue of decreasing voter percentage as a part of its responsibility as the fourth estate, Zee News rolled out the campaign to sensitize voters about the importance of voting to ensure a responsive, accountable and democratically elected government.

    Launched during the Lok Sabha elections in 2009 with exclusive support from the Election Commission of India, the initiative registered phenomenal success. The drive continued to make waves in the Assembly elections of Maharashtra, Haryana, Arunachal Pradesh, Bihar & West Bengal, and the recent 2012 Assembly elections. Consequently, the public service campaign is acknowledged as one of India?s biggest and most credible voter awareness drives.

    In an attempt to reach the grassroots of India, given the different cultures and lifestyles, Zee News left no stone unturned. The message was spread not just on TV, but also on Radio, Internet, Mobiles and other conventional mediums covering more than hundred cities and villages. To ensure wider & maximum possible reach, Zee News also brought together various reputed media organizations with just one objective in mind - to turn the world?s biggest democracy into a force to reckon with.

    Speaking on behalf of Zee News, marketing head Mr. Rohit Kumar said, ?I am very happy that the initiative has been recognized, and has set standards for the industry to follow. In fact, to raise an issue that concerns people?s lives and turn it into a crusade has always been Zee News? forte. Aapka Vote Aapki Taaqat also dovetails with the channel?s belief that an empowered thought leads to an empowered nation.?

    For more information, you may please contact: Ms Monisha Gupta (91-9891272725).One can also visit the following link for further details:
    http://www.limcabookofrecords.in/subcategory_detailed.asp?cat=Government&id=14#

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