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2017 - The year of long-format ads

MUMBAI: It’s the beginning of a new year! We are pumped up and optimistic about the year ahead and what new challenges it will throw up for the ever-changing, dynamic, uncertain and fast-evolving advertising industry. But what we are assured of is that we will continue to see some fascinating, some...

MAM Media and Advertising Ad Campaigns
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MWG India forms Creative Central with Praduymna Chauhan as ECD

MUMBAI: McCann Worldgroup India has formed a special unit - Creative Central - which will work towards creating insightful creative work for its clients.

MAM Marketing MAM
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Reprise Media bags LG Electronics' digital biz

MUMBAI: Reprise Media has bagged the digital duties for LG Electronics’ range of products including ACs, refrigerators, microwaves, washing machines and vacuum cleaners.

MAM Marketing MAM
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Warner, LG look to resolve confusion in HD DVD arena with hybrid offerings

MUMBAI: Right now high definition (HD) DVDs have not taken off in the US due to the prevailing system of two incompatible formats.

DTH DTH Operator
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Yong Nam is new LG Electronics CEO

MUMBAI: The Korea based consumer electronics major LG Electronics has appointed Yong Nam as the new vice chairman and CEO, with effect from 1 January. Overall top management changes at LG Electronics include appointments of two new business company CEOs, CFO, Head of Korea sales and marketing...

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