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Le Eco's Atul Jain: It’s not just marketing, it's creating an entire ecosystem

MUMBAI:  A late entrant in the market, Chinese smartphone and screen manufacturer LeEco, previously called LeTv, has already created waves with its aggressive approach for the Indian market, and has given existing players like Xiaomi and Samsung a run for their money. Industry insiders unanimously...

MAM Marketing Brands
LeEco extends cash back offer for the second flash sale on Flipkart

MUMBAI LeEco which made a remarkable entry to the Indian market with the ground breaking flash sale record of having sold out 70,000 Le1s units in just 2 seconds, is all set to make yet another record on February 9th, the company’s next flash sale date. Overwhelmed with consumers’ response to the...

iWorld e-commerce
China's LeEco makes India debut; partners ErosNow & YuppTV

MUMBAI: Internet and technology company and one of the largest online video companies in China LeEco has forayed into the Indian smartphone market with the launch of LeEco Max smartphone. What’s more, the company has inked content partnerships with over-the-top (OTT) players ErosNow and YuppTV.  

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