With the tag line Badalte Aaj Ke Liye, Shemaroo Entertainment bravely forayed into the Hindi GEC space with Shemaroo TV when the broadcast business was weathering turbulence. Despite all challenges, the brand has been evolving with changing times and entertaining its audience through different...
MUMBAI: ShemarooMe, the OTT platform from the house of Shemaroo Entertainment today announced its partnership with Malaysia’s leading telecom player - Celcom Axiata Berhad (Celcom) which is enabled by Apigate, a leading global content monetization ecosystem. This partnership comes in line with...
In 2019, the Indian cable, broadcast and OTT industry witnessed many fundamental changes from digital dynamics to behavioural change of broadcasters moving from B2B to B2C model to industry stakeholders adjusting to the new tariff order (NTO).
Content powerhouse Shemaroo started its initiatives for digital business comparatively earlier than many other traditional media companies in India. The company has now stepped up its new media segment which is almost 30 per cent of the overall business with the launch of ShemarooMe.