Kolkata Knight Riders

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IPL frenzy spills on Twitter with 180.4 million live impressions

Meanwhile the Kolkata Knight Riders (KKR) versus Mumbai Indians match held on 8 April was the top game garnering the highest live tweet impressions so far.

iWorld Social Media
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IPL season 8 fever transcends on to Twitter

Given their popularity, the most talked about game this week was Mumbai Indians vs Chennai Super Kings.

iWorld Social Media
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DTH operators gear up to woo new customers during IPL

With the IPL being the second biggest sports tourney this year, DTH operators in the country have introduced a slew of initiatives to grab added subscriptions.

DTH DTH Services
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Gionee doubles promotional budget to Rs 250 crore in FY16

Gionee hopes to capitalize the team’s huge following in its home state to grow its market share from six per cent currently to 10 per cent in Kolkata by the end of this fiscal year.

MAM Marketing Brands
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IPL8 fever grips media as execs pick their favourite team

While some remain loyal to their favourite IPL teams, others try to strike a balance by looking beyond personal preference and cheering teams based on overall performance.

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