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IPL 8: Mumbai Indians - CSK finale most watched match with 7.4% TVR

Television rating auditor, TAM analytics shows that IPL 8 was sampled by 192 million unique viewers, and the time spent by the viewers fetched a nine per cent growth with 46 minutes and 17 seconds in 2015.

Television TV Channels Sports
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IPL 8 sees 27% jump in viewership; KKR vs RCB most watched match

With two per cent TVR, Delhi Daredevils vs Sunrisers Hyderabad is the least viewed match so far in IPL as per TAM measurement analysis.

Television TV Channels Sports
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IPL opening eight days total 74.7 million live impressions: Twitter Brand index

Close encounter where CSK emerged as victorious against Delhi Daredevils by a solitary run is the most talked about moment in Pepsi IPL so far as per Twitter Brand index between 8 - 15 April, 2015.

iWorld Social Media
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Shah Rukh Khan’s KKR most valued IPL brand at $86 million: American Appraisal

American Appraisal releases concise report called “On a sticky wicket” on the brand values in IPL.

Television TV Channels Sports
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“It was friends & food that made Crash the IPL possible”: Nikita Deshpande

Nikita was awarded a cash prize of Rs 100,000 and has won seats for herself and her friends in the Pepsi VIP box for the match in Chennai.

MAM Media and Advertising Ad Campaigns

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