Decoding the new Pepsi logo: Yay or nay?

Mumbai: As the revered global brand Pepsi steps into its 125th year beginning this fall, it has enthused conversation with a logo and visual identity overhaul.  This would be the first update of the iconic Pepsi globe logo in 14 years. Ad professionals, in a tete-a-tete with Indiantelevision.com...

Will WPL garner advertiser’s interest?

Mumbai: The Woman’s Premier League (WPL) first match was on 4 March, 2023 between the Gujarat Giants and Mumbai Indians. Viacom 18 acquired the WPL rights for a sum of Rs 951 crore, but is the environment conducive enough for advertisers to invest in the WPL 2023? Advertisers have already earmarked...

Potential of WPL to garner a scalable viewership is an uphill task: Elara Capital

Mumbai: The BCCI has raked in Rs 4,669.99 crore from franchise bidders for the Women’s Premier League. Adani Sportsline forked out the most amount at Rs 1,289 crore. Three of the winning bidders also own IPL franchises - Royal Challengers Sports (owners of Royal Challengers Bangalore), JSW GMR...

State of The Indian M&E Industry: Talking Data

VALUE CREATION- COLLABORATION IS THE KEY