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BARC India & Israeli company explore customised digital measurement tools

NEW DELHI: The Broadcast Audience Research Council of India (BARC India) is said to be in talks with an Israeli media technology company to customise for it tools for digital measurement, which is likely to be rolled out in phases from sometime in 2017 or early 2018 and could go on to make BARC...

Television TV Channels Viewership
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CASBAA Convention kicks off with focus on deals, revenue and content

The CASBAA Convention annual conference got underway today at its exciting new venue, Studio City, Macau. This year marks the 25thanniversary of CASBAA which is dedicated to representing key players from the cable and satellite broadcasting industry under the motto ‘represent, inform, connect’....

iWorld eNews
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US ad revenues for Q1 seem flat

MUMBAI: Total advertising spending in the US in the first quarter fell 0.1 per cent from the year-ago period, at $30.1 billion, according to the latest figures from Kantar Media.

MAM Marketing MAM
Tata Sky signs WPP's Kantar Media to better understand subscribers

MUMBAI: How much can you know about your subscribers? Well, India‘s leading DTH operator Tata Sky believes the more the better.

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Comcast is the second largest advertiser in the US

MUMBAI: Comcast is now the second-largest advertiser in the US behind Procter and Gamble.

MAM Marketing MAM

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