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Snapdeal bats for southern markets with new digital campaign

Mumbai: E-commerce platform Snapdeal has announced its brand campaign called “Brand Waali Quality, Bazaar Waali Deal” in southern markets, including Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, and Kerala. The campaign targets savvy, value-conscious buyers while communicating the e-tailer’s...

MAM Marketing MAM
Marriott on Wheels brings ‘Good Food = Good Mood’ to your homes

Mumbai: Mood and food have always had an intrinsic relationship. Food is a universal catalyst dictating our attitudes and emotions – from Monday Blues to Throwback Thursdays, our cravings keep our moods alive. Inspired by this thought, Marriott International has created a digital campaign ‘Good...

MAM Media and Advertising Ad Campaigns
Covid learnings: Brands need to remain authentic & relevant to their customer base

More and more, brands are focusing their energies on Bharat, which is poised on the cusp of vast prospects and explosive growth. Kannada is widely regarded as the country's first success story from a regional language market standpoint.

Television TV Channels Regional
National Geographic India adds Kannada Feed to its language portfolio

MUMBAI: National Geographic India, over the years, has been bringing high quality, ground-breaking and credible stories in a locally relevant manner for its Indian audience across four languages. And now, the channel will be available in yet another language - Kannada and narrate its specialized...

Television TV Channels Factual
Zee goes into overdrive down south as festive season approaches

Down south, leading Indian TV network, Zee Entertainment Enterprises Ltd (Zeel) is penning a new script in its run up to the festive season. When the Indian government announced the lockdown, it slammed the doors tight on the inflow of revenues for the whole economy – with the exception of a few...

Television TV Channels GECs