KA Srinivasan

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Itochu Cable Systems inks partnership with Amagi

Amagi’s TV content localization platform to air Japanese copyrighted content in foreign countries with licensing and piracy safeguards.

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Targeted advertising is the way forward for news channels

Amagi’s co-founder KA Srinivasan provides alternate revenue opportunities for news channels at the Seventh Indian News Television Summit.

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Star India gets AdSharp; targets regional advertisers

India's leading TV network is holding seminars in west and north India, in a bid to attract a new advertiser breed to its AdSharp geo-targeted advertising service.

Television TV Channels GECs
Adversioning advertising gains currency

Geo-targeted ads now account for about 20% ad revenues of TV channels but the potential is seen to be much bigger given India’s diversity

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