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Telecoms' ad spend to return to 2019 levels of spending in 2022: Zenith

New Delhi: Telecom advertising will grow at an average rate of 4.5 per cent a year till 2023, as the sector recovers from an 8.7 per cent decline it suffered in the pandemic-ravaged 2020, according to Zenith’s Business Intelligence - Telecommunications report published on Monday. The agency...

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Market sentiments, ad volumes to go up with Onam

NEW DELHI:  Indiantelevision.com’s marquee virtual conclave exploring the scope of growth in Kerala ad market during the upcoming festive season, starting Onam, “The Comeback of Kerala: Onam Returns” wrapped up Wednesday noon with an impressive lineup of speakers sharing their deep insights into...

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Zenith India creates new COO & CCO roles

Jai Lala has joined for the newly created position of chief operating officer (COO) at Zenith and will oversee operations, structure and expansion in addition to the scaling up of specialised, future-facing offerings for the agency. The focus will be on areas where Zenith is already market-leading...

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Digital the silver lining amid dark ad clouds

MUMBAI: As the industry braces itself for the impending slowdown, there might actually be a sector that is preparing to manage an increased workflow.

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Signals are for a mild ad slowdown: Mindshare's Lala

MUMBAI: The ad slowdown is not a serious worry at this stage but is beginning to bite mildly, a senior executive at Mindshare said.

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