MUMBAI: When the cabinet committee on economic affairs announced that it had approved the Telecom Regulatory of India
The broadcast industry currency Tam ratings has been in the line of fire lately.
Whatever may be their shortcomings perceived or otherwise, data that ratings agencies provide still give the best pos
The clock is ticking for the entry of a
Reliability in the peoplemeter system is what the industry is crying for and US-based Arbitron Inc.
Bowing to a long-standing demand from the industry that there should only be one rating system, market research agenc
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