Latest News
Arbitron targets deployment of new personal peoplemeter by mid-2002

Reliability in the peoplemeter system is what the industry is crying for and US-based Arbitron Inc. is promising just that. It has successfully completed the first phase of the Portable People Meter (PPM) US market trial with the release of a third round of ratings comparisons for its new...

Television TV Channels GECs
New JV for merged ratings service, TAM's LV Krishnan to head

Bowing to a long-standing demand from the industry that there should only be one rating system, market research agencies AC Nielsen's TAM Media Research and ORG MARG's INTAM today set in motion the process that will see the merger of their operations through a joint venture with a single currency...

Television TV Channels Viewership
IBF panel to submit report on TRP issue in three weeks

The Indian Broadcasting Foundation, which met yesterday to discuss the TRP issue, has set up a committee to go into the issue, it has been revealed.

Television TV Channels News Broadcasting
TRPs to top agenda at crucial IBF meeting today

It's all happening at the Indian Broadcasting Foundation. The representative body of broadcasters is meeting today at 6:00 pm at The Club in Mumbai's western suburb of Andheri, with - you guessed it - the TRP issue at the top of the agenda.

Television TV Channels GECs
IBF meeting with 3AofI and Tam, Intam on as scheduled

The alleged TRP scam has literally become a case of the right hand not knowing what the left is up to. Chaos reigned when the TAM and Intam sample lists were systematically leaked by vested interests. Chaos reigns even today when efforts are being made to come to a consensus on the future course of...

Television TV Channels News Broadcasting