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Publicis Entertainment opens in India with ‘Sanju’ campaign

Motion picture production and distribution giant Fox Star Studios has brought Publicis Entertainment on board as its digital and social media marketing partner.

MAM Marketing Brands
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Indigo Consulting to handle digital mandate for NIIT

Skills and talent development centre, NIIT, has signed up Indigo Consulting, Publicis Communications’ specialist digital agency, as its strategic digital partner.

MAM Media and Advertising Account
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Publicis launches customer experience centre of excellence

MUMBAI: Publicis Communications has launched its new customer experience centre of excellence in India. Three Publicis Communications agencies – SapientRazorfish, DigitasLBi and Indigo Consulting – have come together to consolidate their top-end user experience and user interface capabilities to...

MAM Marketing Brands
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Garnier India hands over digital portfolio to Indigo Consulting

MUMBAI: Publicis Communications’ specialised digital agency, Indigo Consulting, has won the digital duties for L’Oreal India’ personal care brand, Garnier India. The agency will look after the digital and social media mandate for the brand. The account will be handled out of the agency’s Mumbai...

MAM Marketing Brands
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Is India ready for the impact of AI on marketing?

MUMBAI: From self-driving cars to voice assistants Siri and Alexa, artificial intelligence (AI) is expeditiously becoming popular. While one may think of AI only as intelligent robots or technology, it encompasses everything from Google’s search algorithm to e-commerce to geo-target and...

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