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We are in the race to build a niche product, not to increase user numbers: Aditya Pittie

“We are not in the race of having x million DAUS or MAUS or active users. We are in the race of building a niche product.” IN10 Media Network managing director Aditya Pittie is pretty much clear about where he wants to position the network’s OTT business in an ever-growing market.

iWorld Over The Top Services
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Cinema content producers still discovering audience taste

The Indian movie industry is one of the richest in the world and its content has been gaining patrons worldwide. But producers still believe that the industry doesn’t have the pulse of audience preference.

Specials Event Coverage Content Hub
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Indiantelevision.com’s VR news journalism workshop gives fresh insights

MUMBAI: “Immersive Journalism.” “The Use of VR in News Journalism” Indian broadcast news journalists have heard these terms being used either online or in conversations. But, apart from NDTV, Republic and Times Network, not many of them have explored the innovation that is currentl engaging TV news...

Television TV Channels News Broadcasting
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R.K.Arora bids adieu to Zee Media

Executive director and CEO of Zee Media, R.K. Arora has stepped down from his role. This comes after the exit of Zee Media's marketing head Pooja Gupta, who worked closely with Arora.

Television TV Channels People
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AAAI comes out in support of TAM

MUMBAI: The Advertising Agencies Association of India (AAAI) has come out strongly in support of TAM and stated that discontinuing its ratings service as the broadcasters have been wanting to do is not a good step.

MAM Marketing MAM