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Balaji Telefilms' 'Naagin,' a slithering success for Colors

MUMBAI: Balaji Telefilms’ fiction show Naagin has swiftly slithered above competition with its special effects, storyline and star cast. Just 30 episodes old, Naagin has left behind all the saas-bahu dramas and has been the number one show with maximum ratings proving to be a game changer for...

Television TV Channels GECs
Sony Pictures Networks India eyes Rs 1200 crore revenue from IPL; 80% inventory sold

MUMBAI: The latest instalment of cricket's flagship franchise - the Indian Premier League (IPL) is almost here and the official broadcaster Sony Pictures Networks (SPN) India is going all guns blazing when it comes to getting advertisers on board. With almost 80 per cent of the ad inventory sold,...

Television TV Channels Sports
'Advertising is only a sliver of marketing:' Pratap Bose

Seven months back ad man and former Ad Club president Pratap Bose embarked on his entrepreneurial journey with The Social Street, a digitally driven agency that looks at advertising as part of the many marketing solutions that an advertiser seeks. Joining him in the initiative were partners Mandeep...

MAM Media and Advertising People
Star India's 'Mauka' mania inspires creative videos

As India gears for the semi-finals against the Kangaroos, scans through the non Star India ‘Mauka’ videos that have been made during the course of the tournament.

MAM Media and Advertising Ad Campaigns
Fastrack launches helmets; eyes revenue of Rs 500 crore

BENGALURU: Titan’s urban youth brand Fastrack announced the launch of a new category – helmets in Bengaluru.

Television TV Channels GECs

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