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Will Hero be the saviour Harley-Davidson needs?

NEW DELHI: The world's largest two-wheeler manufacturing brand Hero MotoCorp earlier this week announced a distribution agreement with Harley-Davidson for the Indian market. As per the agreement, Hero will sell and service Harley motorcycles across the country. The development comes closely after...

MAM Marketing MAM
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Five key learnings from OTT platforms for the media and entertainment industry

OTT platforms and players are dominating the entertainment space by providing unrivalled flexibility and easy access to view a multitude of shows of various genres as well as original content without censorship. Over the past half a decade, these platforms are emerging as the go-to content...

iWorld Over The Top Services
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OTT players aim to carve a niche with originals

MUMBAI: Catch-up content, popular TV shows and a library full of good movies can make an over-the-top (OTT) platform an attractive proposition to viewers but it is a good original show that can turn the viewer into a subscriber. With more than 30 frontline OTT players, platforms are frantically...

iWorld Over The Top Services
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Q3 '16: 70pc smartphones shipped, 90pc sold by e-tailers 4G-enabled; Indian market crosses 30 million

Smartphone market in India crossed the 30 million unit shipments milestone for the first time ever in a quarter in CY Q3 2016 maintaining its healthy traction with 11 per cent year-on-year growth.

iWorld Telecom
LG CMO LK Gupta resigns

MUMBAI: LG Electronics India chief marketing officer LK Gupta has decided to move on from the company after a stint of five years.

MAM Marketing MAM