Indian market


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Will Hero be the saviour Harley-Davidson needs?

NEW DELHI: The world's largest two-wheeler manufacturing brand Hero MotoCorp earlier this week announced a distribution agreement with Harley-Davidson for the Indian market. As per the agreement, Hero will sell and service Harley motorcycles across the country. The development comes closely after...

MAM Marketing MAM
Five key learnings from OTT platforms for the media and entertainment industry

OTT platforms and players are dominating the entertainment space by providing unrivalled flexibility and easy access to view a multitude of shows of various genres as well as original content without censorship. Over the past half a decade, these platforms are emerging as the go-to content...

iWorld Over The Top Services
OTT players aim to carve a niche with originals

MUMBAI: Catch-up content, popular TV shows and a library full of good movies can make an over-the-top (OTT) platform an attractive proposition to viewers but it is a good original show that can turn the viewer into a subscriber. With more than 30 frontline OTT players, platforms are frantically...

iWorld Over The Top Services
Q3 '16: 70pc smartphones shipped, 90pc sold by e-tailers 4G-enabled; Indian market crosses 30 million

Smartphone market in India crossed the 30 million unit shipments milestone for the first time ever in a quarter in CY Q3 2016 maintaining its healthy traction with 11 per cent year-on-year growth.

iWorld Telecom
LG CMO LK Gupta resigns

MUMBAI: LG Electronics India chief marketing officer LK Gupta has decided to move on from the company after a stint of five years.

MAM Marketing MAM