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Idea revives iconic ‘What an Idea’ campaign with ‘Not Working? Try NETworking’

MUMBAI: Idea has revived its iconic ‘What an Idea’ campaign with its new ‘Not working? Try NETworking’ spot. Keeping the intrinsic purpose of the brand to address social issues and work as an enabler for change, the new campaign, developed by BBDO India, aims to address the issues of unemployment...

MAM Media and Advertising Ad Campaigns
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Idea’s #SabkaTimeAagaya TikTok dance challenge hits a record 3 Bn views within 4 days

MUMBAI: Brand Idea, over the weekend, kept netizens hooked on to TikTok through its ongoing #SabkaTimeAagaya challenge which kept trending right from the start of the campaign on 23rd August. It has now garnered a record 3 Bn+ views with over 5000 user generated videos within just four days of the...

MAM Media and Advertising Ad Campaigns
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Idea is now MP & Chhattisgarh’s fastest 4G Network for uploads; as verified by Ookla

MUMBAI: Idea has emerged as the fastest 4G network for uploads in Madhya Pradesh and Chhattisgarh, as verified by Ookla - the global leader in broadband testing and web-based network diagnostic applications. Results of 4G data speed tests done across the region have revealed that Idea 4G is the...

iWorld Telecom
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Digital drove Shemaroo revenue growth in fiscal 2019

Indian household media and content brand Shemaroo Entertainment Ltd (Shemaroo) reported 16.1 percent growth in income from operations for the year ended 31 March 2019 (FY 2019, fiscal 2019, year under review) as compared to the previous year FY 2018.

iWorld Over The Top Services
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Reliance Jio hits 300 mn users in 2.5 yrs

MUMBAI: Within two and a half years of its high-profile launch, Reliance Jio has hit the 300 million subscriber mark, according to a report by Press Trust of India. The target was achieved by 2 March 2019. Reliance Jio launched in September 2016. In the ongoing Indian Premier League 2019, Jio has...

iWorld Telecom

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