ICC World Cup

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Star India's 'Mauka' mania inspires creative videos

As India gears for the semi-finals against the Kangaroos, Indiantelevision.com scans through the non Star India ‘Mauka’ videos that have been made during the course of the tournament.

MAM Media and Advertising Ad Campaigns
Star Sports-Sony spar over World Cup, IPL performances

At stake is close to Rs 4,500 crore that is likely to be spent by advertisers on sports television this year. Of this ginormous pie, approximately Rs 2000-2,200 crore is estimated to be spent on the World Cup and IPL.

Television TV Channels Sports
ICC World Cup: Star likely to hike ad rates by 15-20% in knockout stage

Sources in media planning and buying fraternity revealed a hike of 7 to 10 per cent in the ad rates for the knockout stages. While the broadcaster is claiming a 20 per cent hike compared to the rate of the league stages.

Television TV Channels Sports
Blogmint launches #BloggersDreamTeam with Harsha Bhogle

The campaign aims at discovering and recognizing the emerging blogging, vlogging and micro-blogging talent in India.

iWorld Social Media
Star India overcomes obstacles in making World Cup a hit

The first India game, against arch rivals Pakistan had 93 advertisers showcasing their brands across digital and TV. The total tally of sponsors elevated to 38 from 30.

Television TV Channels Sports

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