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IAMAI requests TRAI to recognise OTT services as "digital applications"

The Internet and Mobile Association of India (IAMAI) has reiterated that the term over-the-top (OTT) does not justify the innovation in the digital applications at the application layer. In its submission on counter comments to the OTT communication services consultation paper by industry body...

iWorld Over The Top Services
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IAMAI suggests advertisers pay 0.25% of media spends to strengthen BARC measurement

Presenting counter comments to the Telecom Regulatory Authority of India (TRAI) consultation paper on BARC TV viewership measurement, the Internet and Mobile Association of India (IAMAI) has said that advertisers can pay 0.25 per cent of their media spends for TV viewership measurement every year.

Television TV Channels Viewership
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Comment: Self-regulation a positive step for OCC platforms, but...

At a high profile event in Delhi last week, a section of the Indian digital industry, comprising some of the biggest global players and domestic thoroughbreds who now define themselves as online curated content (OCC) platforms, announced a self-regulatory code --- distancing itself from user-...

iWorld Over The Top Services
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MIB may nod in favour of self-regulation code for online video streamers

An upswing in online streaming platforms in India has drawn attention of authority as well as stakeholders on regulation.

Regulators I&B Ministry
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OTT platforms may soon adopt self-censorship

Leading OTT players clearly don’t want the government interfering with their content or creating rules like broadcast.

iWorld Over The Top Services

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