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9 incentives that digital start-ups need: IAMAI

MUMBAI: To recognise Prime Minister Narendra Modi’s vision of ‘Digital India,’ the industry body Internet and Mobile Association of India (IAMAI) has come up with specific fiscal and non-fiscal measures that India’s Internet scene requires. According to the association, the digital start-up...

iWorld eNews
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Social media & e-mail marketing top preferred channels for Indian marketers in 2016

NEW DELHI: Customer acquisition will be the primary focus for marketing activities to be carried out in 2016 for 58 per cent of Indian marketers, a study shows.   The study by Octane Research shows that Social Media (66 per cent) topped the list of marketing activities planned for 2016. 

iWorld Social Media
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IAMAI names FreeCharge’s Kunal Shah as new chairman

MUMBAI: The Internet and Mobile Association of India (IAMAI) has named FreeCharge co-founder and CEO Kunal Shah as its new chairman.   The move was necessitated following Nishant Rao’s move to join Freshdesk as global chief operating officer, from LinkedIn.   The Association has also named CCAvenue...

MAM Media and Advertising People
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IndiaMart clocks 60% traction on mobile

MUMBAI: Online marketplace IndiaMart has said that 60 per cent of its visitor traffic is coming from its mobile app and mobile website. In line with the company’s mobile first strategy, IndiaMart launched the mobile app in March, 2013 and have registered 25 lakh downloads till date.  

MAM Marketing Brands
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IAMAI to focus on emergence of mobile marketing in India

MUMBAI: The internet population in India is growing at a healthy rate. With 400 million internet users in India, the medium has provided a huge canvass for marketers to reach out to their audience. But, what is witnessing an exponential growth is the mobile marketing.  

MAM Marketing MAM

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