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Targeted advertising is the way forward for news channels

Amagi’s co-founder KA Srinivasan provides alternate revenue opportunities for news channels at the Seventh Indian News Television Summit.

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Interbrand: Apple and Google continue to be the best global brands

Apple and Google maintain their #1 and #2 positions and each exceed USD $100 billion in brand value; Huawei makes Best Global Brands history as the first Chinese brand to enter the report.

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Automotive brands struggle to differentiate themselves in India

Brands with the highest brand influence scores are Maruti Suzuki, Hyundai, Toyota, Honda and Tata, while Mitsubishi and Fiat are amongst brands with the lowest influence, as per BIPS.

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Outdoor ad spends register 8% growth in H1 FY 2013

MUMBAI: Laqshya Media Group’s media research wing that caters to the OOH research and analysis has revealed the H1 fiscal analysis of 2013, while comparing it with the same period in 2012. According to the report, despite the lingering economic uncertainty, OOH continues to grow – giving a...

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'The Pitch' season 3 kicks off tomorrow

MUMBAI: After seeing two successful seasons of 'The Pitch', the third season is back with its set of ten entrepreneurs. About 5000 entries were received which finally boiled down to ten. The entries were selected by jury members- Mahesh Murty, Vishal Gondal and Neeraj Roy.

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