Mumbai: Sahara One Media and Entertainment?s Hindi GEC Sahara One has increased its ad rates three times on account of improved performance over the last few months.

The channel?s ratings have increased from 45 GRPs in week 04 to 54 GRPs in week 08 (TAM, C&S, Females, 15+ ABC, HSM).

As a part of the strategy, Sahara One has not only raised the bar on some of the existing shows but have also got more banners on board to produce a couple of promising fiction shows, beginning with two horror shows which went on air on 20th Feb 2012 and a new daily soap which was launched on 27th Feb 2012.

Commenting on the new launches, Mr. Vikas Khanchandani ? Director, Aidem Ventures said, ?Sahara One has been consistently delivering numbers in the recent past, with almost all shows showing consistent growth. The 11PM to 12 PM slot in the horror genre with promising shows like Vikram Bhatt?s Haunted Nights and Yeh Kaali Kaali Raatein by Rajiv Mehra (Director and Producer of ?Chala Mussadi Office Office?) has made a strong debut delivering good numbers. The launch of Rajshri Productions? Jhilmil Sitaron Ka Aangan Hoga shows all the signs of a winner.?

Commenting on the ad rate hike, Gunjan Rege Karkera, Business head, Broadcast Media (Entertainment), Aidem Ventures said, ?Sahara One?s ratings have been increasing gradually but consistently over the last one year. The increase in ad rates was necessitated by rising cost of talent, increased cost of production, spiraling marketing expenditure and wider distribution platforms. Owing to this Sahara One?s advertiser base has widened substantially. We have got several new brands on board this year and we are looking forward to adding more to the list. Besides, owing to our wider distribution network the advertiser benefits from a lower cost of reaching 1000 people. This rate increase is a part correction in lieu of this growing network.?

The said increase has already come into effect. All proposals include fixed spots considering all the prime time shows have been performing consistently well.

MUMBAI: Come December 26, when Reliance Home Video & Games has release Blu-ray discs, VCDs and DVDs of Final Destination 5.

Death is just as omnipresent as ever, and in Final Destination 5 it strikes again. During the bus ride to a corporate retreat, Sam (Nicholas D?Agosto) has a premonition in which he and most of his friends ? as well as numerous others ? die in a horrific bridge collapse. When his vision ends, events begin to mirror what he had seen, and he frantically ushers as many of his colleagues ? including his friend, Peter (Miles Fisher) and girlfriend, Molly (Emma Bell) ? away from the disaster before Death can claim them. But these unsuspecting souls were never supposed to survive, and in a terrifying race against time, the ill-fated group tries to discover a way to escape Death?s sinister agenda.

Final Destination 5 is the highly anticipated graphic, unrelenting and fast-paced horror installment of one of the most successful Horror franchises. It is one of the biggest horror film at the Box Office ($157 M) and arguably one of the Best 3D Horror movies ever made! From the opening credits to the final kill this film displays a great use of 3-D. The death scenes in the film have been praised as being suspenseful, creative and shocking. The opening bridge collapse has garnered considerable critical praise and is said to be "one of the single best sequences of any film all year" by Box-office magazine.

Final Destination 5 is available on Blu-ray 3DTM (Rs 1,499), Blu-rayTM (Rs 1,299), DVD (Rs 599), VCD (Rs 299), VCD Hindi (Rs 115), VCD Tamil (Rs 99) and VCD Telugu (Rs 99). Fans can also own the entire franchise with the Final Destination 1-5 Complete Box-set, priced at Rs 1,699.

The Blu-ray 3DTM and Blu-rayTM include the following special features

• Alternate Death scenes
• Visual effects of Death
• (Two Special Effects Split Screen Features ? Collapsing bridge and Airplane crash)
• Final Destination 5: Circle of Death, Your final Destination

The DVD contains the special feature - Final Destination 5: Circle of Death, Your final Destination