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History TV18 bets high on viral marketing

MUMBAI: Digitization and online media are at the peak in today’s times. The industry is materializing the perks of digital and social media to the fullest. Digital media gives the privilege of direct responses from targeted consumers to the channels, which tempts brands, channels and industries to...

Television TV Channels GECs
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Chrome Week 19: English News channels genre emerge as top gainer

English News channels genre appeared on top in Chrome’s opportunity to see (OTS) analysis for the eight metros. This space marked an increase of 1.8 per cent and saw Lok Sabha TV as the leader with 93.7 per cent OTS in week 19.

Television TV Channels Viewership
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BARC week 18: Movies Now dominates the English movies space

AXN and Movies Now continue to dominate the English entertainment and English movies space respectively. In the infotianment genre, Discovery manintained its leadership, according to week 18 of BARC India rating, 6 Mega Cities : NCCS AB : 4+ Individuals.

Television TV Channels Viewership
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A+E Networks in major broadcast deals worldwide

MUMBAI: A+E Networks has finalised licensing agreements for over 450 hours with broadcasters in the US, Europe, and Asia Pacific.

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