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HiPi unveils digital campaign ‘HPL Roast’

KOLKATA: Short video platform HiPi has unveiled its latest digital campaign ‘HPL Roast’ for HiPi Premier League, its first ever IP since its beta launch in August 2020. In a bid to capitalize on the ongoing cricket frenzy, 'HPL Roast' comprises a set of four short films created to promote the video...

MAM Marketing MAM
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ZEE5's short-form video segment HiPi goes live

KOLKATA: India has closed its booming short-video market for the giant video-sharing platform TikTok for now. The past month saw an explosion of homegrown apps with even established over-the-top (OTT) players expanding into the segment. While ZEE5 had been working for HiPi for more than a year, the...

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ZEE5's HiPi gears up for India's 1 billion video consumers

Evolution is the key to sustain in a transforming ecosystem; India’s leading entertainment network Zee Entertainment Enterprises Ltd (Zeel) is following that route. While it has been charting its growth in the online ecosystem with over-the-top platform ZEE5.

iWorld Over The Top Services
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HiPi: ZEE5 reveals the name of its short video platform

KOLKATA: Keeping up with the promise of delivering unmatched super-app experience, ZEE5 today revealed the name of the much-awaited and India’s first-ever fully homegrown short video platform. Made for an Atmanirbhar Bharat, ZEE5’s innovative and exciting platform called HiPi is a place where India...

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