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Red Label Tea unveils thought-provoking campaign on Ganesh Chaturthi

On the occasion of Ganesh Chaturthi, Brooke Bond Red Label has launched Shree Ganesh Apnepan Ka, a campaign to celebrate the spirit of togetherness.

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HUL marketing spends up in third quarter

BENGALURU: Indian FMCG giant Hindustan Unilever Ltd (HUL) is one of the biggest advertisers in India. On Indian television, the company releases the highest number of advertisements by far according to Broadcast Audience Research Council of India (BARC) weekly data for top 10 advertisers across...

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TVF elevates Gusain as CEO as Kumar steps down

TVF, a VoD platform which had last year received Rs 660 million investment from Tiger Global Management Llc, TVF, has elevated Dhawal Gusain as the CEO. Gusain has taken over the new role from Arunabh Kumar who has decided to step down.

iWorld Video On Demand
Delhi HC says it can't decide shampoo quality as stated in ads

NEW DELHI: A Delhi court has sent a message to petitioners that it would turn into a lab if it starts entertaining all claims made in media adverts by companies about their products.

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HUL marketing expenses down in Q2-17, HY1-17

Indian FMCG giant Hindustan Unilever Limited (HUL) spent 7.6 per cent less towards Advertisement and Promotions expense (marketing spends, ASP) in the quarter ended 30 September 2016 (Q2-17, current year) as compared to Q2-16(year-over-year or y-o-y) on a standalone basis.

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